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» The Principles of Buyer Behavior
Lecture Summary
Summary: The Principles of Buyer Behavior (ver 24-Aug-08)
Lecture Version
Version of 24-Aug-08
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Lecture Title
The Principles of Buyer Behavior
Lecture Subject
Marketing
Status Note
None
Short Description
Description of buyer behavior, cultural, social, personal and psychological factors influencing buyer behavior, and five stages in typical buying process.
Key Words
Target Audience
Students
Creation Date
24-Aug-08
Availability
Available to the public
Table of Contents
1 Introduction to Buyer Behavior
2 The Model of Buyer Behavior
2.1 Cultural Factors Influencing Buyer’s Behavior
2.2 Social Factors Influencing Buyer’s Behavior
2.3 Personal Factors Influencing Buyer’s Behavior
2.4 Psychological Factors Influencing Buyer’s Behavior
3 The Buying Decision Process
3.1 Five Stages in Typical Buying Process
3.1.1 Problem Recognition in Typical Buying Process
3.1.2 Information Search in Typical Buying Process
3.1.3 Evaluation of Alternatives in Typical Buying Process
3.1.4 Purchase Decision in Typical Buying Process
3.1.5 Post Purchase Behavior in Typical Buying Process
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