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» Marketing Research and Information Systems
Lecture Summary
Summary: Marketing Research and Information Systems (ver 18-Jul-08)
Lecture Version
Version of 18-Jul-08
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Lecture Title
Marketing Research and Information Systems
Lecture Subject
Marketing
Status Note
None
Short Description
Description of marketing research, marketing intelligence and marketing decision support systems
Key Words
Target Audience
Students
Creation Date
18-Jul-08
Availability
Available to the public
Definitions
A marketing decision support system (MDSS)
Focus group
Marketing intelligence system
Marketing research
Total market potential
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Table of Contents
1 Introduction to Marketing Research and Information Systems
2 Marketing Information System
3 Marketing Research
3.1 Step 1: Define Problem and Research Objectives
3.2 Step 2: Develop Research Plan
3.3 Step 3: Collect Information
3.4 Step 4: Analyze Information
3.5 Step 5: Present Findings
4 Demand Measurement
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