Studiesfaction - Marketing Environment

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Lecture Summary

Summary: Marketing Environment (ver 4-Jul-08)

Lecture Version

Version of 4-Jul-08

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Lecture Title

Marketing Environment

Lecture Subject

Marketing

Status Note

None

Short Description

Definition of marketing environment, layers of the marketing environment (governmental, economic, social, demographic, technological, natural) and environmental scanning.

Key Words

Target Audience

Students

Creation Date

4-Jul-08

Availability

Available to the public

Definitions

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